Welcome to JJEM: A Multi-Disicplinary Journal of JNNCE, Shimoga |
M. G. Krishnamurthy, C. Srikant., Santhosha
Sports and games are important for the holistic development of the individual. Today, sports of several kinds are played across nations and with the passage of time huge amounts of money, name, fame, glamour and media attention have become an integral part of any sport. The sports market is a multibillion dollar industry, experiencing rapid expansion in regions like China, Russia, South America and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management within areas such as; sports marketing and management, sports advertising and media relations. The industry offers diverse and dynamic opportunities to program graduates, ranging from professional sports and club management to managing events and corporate sponsorships.