Journal

JJEM: Special Edition 4 (May 2025)

Published On:

2025-05-31

Topic

Long-Term Sustainability through the Strategic Integration of Green Marketing Principles into Circular Economy Frameworks

Authors

Anuja T Dr. Prakash H.S

Abstract

Green marketing intertwined with the circular economy offers a revolutionary pathway to achieving sustainability. This paper explores the synergy between these concepts, emphasizing how businesses can leverage circular economy principles to enhance green marketing strategies. By focusing on reducing waste, reusing resources, and fostering eco-innovation, the circular economy provides a framework for businesses to achieve long-term sustainability and environmental impact. Case studies of IKEA, Tesla, Tata Steel, and Patanjali illustrate the successful integration of circular economy practices in green marketing. Challenges such as greenwashing, consumer awareness, and cost barriers are analyzed. The study concludes with actionable recommendations for companies to embrace circularity in marketing and product design.

Keywords

Green Marketing, Circular Economy, Sustainability, Eco-Innovation, Resource Efficiency, Green Branding)