JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
A Study on Opportunities and Challenges of Artificial Intelligence on Rural Entrepreneurial Marketing
Seema H. M . Dr. Sarala K. S
In the era of digital transformation, the integration of cutting-edge technologies has become imperative for businesses seeking to stay competitive in the dynamic marketplace. Among these technologies, Artificial Intelligence has emerged as a game-changer, influencing various facets of industries and reshaping traditional paradigms. In particular, the impact of AI on marketing strategies and performance has garnered significant attention with businesses recognizing its potential to revolutionize how they engage with customers and drive results. Hence, the paper is intended to examine the opportunities and challenges of artificial intelligence on rural entrepreneurial marketing in Chickmaglurdistrict, Karnataka state. The study is carried out with the sample size of 120 respondents using simple random sampling method using a structured questionnaire. The survey results revealed that more number male rural entrepreneurs are intomicro business activities in manufacturing sector and mainly got the opportunities such as data quality and privacy, faster and smarter decision making, understanding market insights and dynamic pricing. It was observed that rural entrepreneurs are facing the issues of unawareness of artificial intelligence tools, job displacement, data privacy and ethical concerns. It is suggested to create awareness and motivate the rural entrepreneurs to go for the adoption of AI in their marketing practices and its proper implementation helps to overcome the challenges enhancing their contribution to the economy.
Artificial Intelligence, Challenges, Opportunities,RuralEntrepreneurship,Rural Entrepreneurial Marketing