JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
Impact of Digital Marketing on Rural Marketing - Opportunities And Challenges
Chandan U A, Dr. Veershetty G Rathod
The Indian economy is one of the fastest growing in the world, and the majority of its economy depends on the rural economy. It is important to remember that over 70% of Indians live in rural areas, and that a country's population determines whether a brand of commodity or service is successful or fails. The importance of rural marketing should not be understated, as the development of technology has had a significant impact on rural India in recent years. Most businesses and marketers have concentrated on rural markets and the development of rural people, which has changed our perception of rural India. Rural marketing leads to overall balanced economic and social development. This paper focuses on the impact of digital marketing on rural markets and the challenges and opportunities available in the Rural marketing.
Rural market, digital marketing, economic development, challenges and opportunities