JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
A Comparative Insight in to Rural And Urban Entrepreneurs With Special Reference Shivamogga District
Ramyashree.S.R , Dr.Vikram D K
Women entrepreneurs encounter numerous challenges and barriers in their journey. In many societies, traditional gender roles often place women in charge of household responsibilities such as cooking, fetching water, and raising children. However, with industrialization, globalization, and evolving social norms, the status of women in India has undergone significant transformation since the beginning of the 21st century. Increased access to knowledge and education has enabled women to move beyond domestic duties and pursue professional careers. This essay aims to explore the role of women entrepreneurs in both rural and urban areas of Karnataka. Women play a crucial role in shaping families, which collectively contribute to the development of society and the nation. The overall economic progress of any community is closely linked to the social and economic empowerment of women. Every woman possesses an entrepreneurial mindset, yet this quality has not received adequate recognition in India. However, societal perspectives are shifting, and people are increasingly accepting women in leadership roles due to changing environmental and social dynamics. With the impact of globalization and economic liberalization, women entrepreneurs are gaining prominence in India. Financial institutions, particularly microfinance organizations operating through Self-Help Groups (SHGs), have played a crucial role in supporting women entrepreneurs. These institutions not only provide financial assistance but also empower women by enhancing their financial literacy and stability. This study explores the role of women entrepreneurs in both rural and urban areas and their contributions to economic development. It identifies the key challenges they face, examines the obstacles unique to both rural and urban settings, and highlights the significant barriers hindering their progress. The study ultimately presents findings and offers recommendations for fostering greater opportunities for women entrepreneurs.
Entrepreneurship, Rural and Urban Women Entrepreneurs