JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
Leveraging Artificial Intelligence for Women Entrepreneurs in Karnataka: Opportunities and Challenges
Anusha Nadiger, Prof. S. Venkatesh
Although AI would ease the operations, make it better in customer interface, and make scalable growth easier for women entrepreneurs in Karnataka, there are several deterring factors against its adoption. Self-learning capabilities and AI-driven data for marketing forecasts and wider customer reach through digital platforms would assist women businesses; however, the following deterrents are at work: high usage costs, limited access to resources and technical know-how, and ingrained gender biases. There is a need to bridge this gap with gender-responsive policies and services. Business ecosystem enablers include programs like Elevate 2024 and the Women Entrepreneur Cell under the Startup Karnataka program. Socio-cultural and socio-economic contexts must be known for AI-based interventions, especially in food processing, handicrafts, and textiles. The Diffusion of Innovations Theory and TAM theories explain the factors influencing the acceptance and adoption of AI by women entrepreneurs. The key strategies would include peer networking, enhancement of digital literacy skills, strengthening public-private partnership for financial support, and mentorship from experienced technology adopters. There is a need to do participatory action research and longitudinal studies in order to analyze the socioeconomic effects of AI on women-owned businesses in Karnataka. With this, overcoming these barriers would empower women entrepreneurs to utilize AI skilfully towards achieving growth and contribute toward an economy that becomes more balanced and sustainable by way of gender equality and enhanced economic empowerment in Karnataka's entrepreneurial landscape.
Artificial Intelligence (AI), Women Entrepreneurs, Karnataka, Technology Adoption, Entrepreneurial Ecosystem, Gender Equity