JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
Transforming Financial Services: The Role of Artificial Intelligence in Driving Efficiency and Innovation
Dr. Manjunatha H R , Wilma Miranda
Artificial Intelligence (AI) is rapidly transforming the financial services industry, ushering in an era of enhanced operational efficiency, improved customer experiences, and groundbreaking innovation. Financial institutions can analyze enormous volumes of data rapidly and accurately by utilizing artificial intelligence (AI) through machine learning, deep learning, natural language processing, and data analytics. This allows them to automate processes and provide customized services. This paper explores the theoretical underpinnings of AI in financial services, its applications, challenges, and the future trajectory of AI adoption. By examining key use cases such as fraud detection, credit scoring, and personalized financial planning, the study highlights how AI is reshaping the financial landscape.
Financial Services, Artificial Intelligence, Financial Planning, Financial Institutions.