JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
Role of AI in Optimizing Social Media Content Strategy and Its Effect On Brand Engagement
Prof. Ravi Kumar Yadav P
The rapid evolution of social media has transformed it into a vital platform for brand engagement, necessitating strategic content that resonates with diverse audiences. Artificial Intelligence (AI) has emerged as a powerful tool in optimizing social media content strategies by offering data-driven insights and personalization capabilities. This paper explores the role of AI in enhancing brand engagement through targeted, relevant, and interactive content across social platforms. Key AI applications - such as predictive analytics for optimal posting times, sentiment analysis for real-time audience insights, personalized content recommendations, and automated social listening - are analyzed for their effectiveness in refining content strategies. Through advanced algorithms, AI not only enables brands to understand and anticipate audience behavior but also to dynamically adjust content based on engagement metrics and user feedback. The integration of AI-driven tools, such as chatbots and automated image recognition, further enhances the customer experience by providing immediate, relevant interactions and visually appealing content. The findings suggest that AI-enhanced content strategies significantly improve brand engagement by fostering deeper, more meaningful interactions with audiences, building brand loyalty, and increasing content visibility. This paper concludes that AI's role in social media strategy will continue to grow, making it indispensable for brands aiming to remain competitive in an increasingly digital and customer-centric landscape.
Content Strategy, Data-Driven, Personalization. Branding