JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
An overview of social media marketing
Dr.Ganeshappa. K , Mr. Mohan. D
The digital era of communication has tremendously taken place at the national and international levels by overcoming geographical barriers through social platforms like Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc. Therefore, an entity or an organization will select the right media to share with their target audience about their products and services. Social media platforms have authentic, reliable, and consistent characteristics, which led to highways for online marketing. The digital platforms give much scope for two-way communication. Hence, social media marketing plays a vital role on the part of the business to promote products or services with the intention of involving their customers and creating a good opinion, particularly on their brand. The research paper focuses on an overview of social media marketing, which includes social platforms, advantages, disadvantages, strategies, and certain challenges. The paper highlights the review of literature on social media marketing and certain recommendations and measures taken to make the use of social media marketing more responsible. In addition to that, whether social media marketing platforms or other media are essential for successful transformation of information to their target audience and the shape of social media marketing will build through interactions of consumers, industry, and public.
Social media, Marketing, Facebook, Twitter, advantages, disadvantages.