JJEM: Special Edition 4 (May 2025)
JJEM: Special Edition 4 (May 2025)
2025-05-31
Goldsmithing Through The Ages- Evolution, Opportunities And Challenges
Mr. Sathish V, Prof. S. Venkatesh
Yellow metal popularly known as Gold has its own impact on the lives of Indians historically, traditionally, economically and emotionally. Goldsmiths are the personnel engaged in goldsmithing work from ages. Goldsmiths convert the gold into ornaments with their excellent artisanal craftsmanship. There has been a tremendous shift in the field of goldsmithing and also in the lifestyle of goldsmiths. Present market dynamics has totally changed the direction of many industries and gold industry is no way excluded from it. Traditional method of craftsmanship have taken totally a different direction because of modernization and the globalization. Gold industry is one such which comes under both organized and unorganized sector. Goldsmithing has raised significantly over the ages. Despite its rich legacy and heritage goldsmiths are facing lot of challenges along with the opportunities. Availability of alternate metals, global economic changes has given a threat to the traditional artisans. In this back drop, this paper made an attempt to understand conditions of goldsmiths, changes that has taken place in goldsmithing techniques, the opportunities and challenges that the goldsmiths are encountering.
Goldsmithing, Unorganized, Artisans, Goldsmith