JJEM: Special Edition 3 (January 2025)
JJEM: Special Edition 3 (January 2025)
2025-01-20
Unveiling the Investment Landscape of Working Women in Shivamogga District, Karnataka
Shilpa Patil, Arun Kumar M S, Sridhar B.
This research paper examines the investment behaviour, preferences, and challenges faced by working women in Shivamogga district, Karnataka, India. A comprehensive survey questionnaire was administered to a sample of 100 working women to gather data on their demographic characteristics, financial literacy, risk tolerance, investment goals, and decision-making processes. The study aims to understand the factors influencing women's investment decisions, identify barriers hindering their participation, and provide insights for policymakers and financial institutions to promote financial inclusion and empowerment. Findings reveal a strong preference for traditional investment options, a moderate level of risk tolerance, and various socio-cultural barriers impacting women's investment choices.
Working Women, Investment Behaviour, Financial Literacy, Risk Tolerance, Shivamogga District