JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
A Study on Investors’ Awareness towards Postal Saving Schemes
Chandan U A and Dr. Veerashetty G Rathod
Saving is the common feature of all human beings but differs in mode of saving. Saving practices of people differs from one another on the basis of certain personal and social factors and especially to cope with the uncertain commitments in future, people save money as a part of their income. In modern India people have number of options for investment and savings. Post office Saving Schemes is one of the traditional methods of savings which is well known for safe, secured and risk free return. As it is a financial institute authorized by Department of Economic Affairs and Ministry of Finance, Government of India, the fund invested in Post office is engaged with progressive direction of usage and plays a significant role in the economic development of a country. From past it was observed, due to lack of investment options majority of the investors preferred Post office Saving Schemes rather than other alternatives. It offers variety of schemes by concentrating saving behavior and investment requirement of each group of people in the society. But as per bird view of some approach, increase in variety of investment option affected diminishing investment in Post office Saving Schemes. The present study has been intended to highlight the various Postal Saving Schemes, the awareness level of investors and their perception towards these schemes.
Post Office, Investment, Saving Schemes, Awareness level, Investors’ perception.