JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
Consumer Perception Towards Social Media Marketing Among The Youth At Belthangady Taluk
Rashmitha, Shubhashree and Poornima
Social Media Marketing is the use of social media platforms and website to promote a product or service. It can help in building company’s brand, driving website traffic and increasing sales. Social marketing is best for business as it develops good brand awareness among the people. Social marketing can be performed between a broad audience, and a company can explain it by having an excellent social marketing strategy, which will not only develop interest between people, but it will also boost up the advertisement. Social marketing is one of the marketing campaigns, where one can easily reach to the public. Social marketing aims to change behaviour. This often requires a focus on changing additional factors that contribute to or support positive social behaviour. Social media and social networks like Facebook, twitter, WhatsApp, telegram, you tube, Instagram and Quora. Social media marketing involves creating content that engages with the target audience, sharing the content on social, media platforms and measuring the results. It can used to promote and online store by generating brand awareness, interest in products or services, and sales. The focus of the present study is to find out the perception of youth at Belthangady taluk about social media marketing. It is an empirical study and the study is based on primary as well as secondary data. The population of the study is the youth of Belthangady taluk belongs to the age group of 17 years to 30 years. Tables, percentages and other required statistical tools are used for the analysis in the study.
Consumer, perception, marketing, social media, youth