JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
Corporate Practices Towards Green Culture In Successful Businesses Management In Karnataka Region: A Analytical Study
Mr. Umesh Kubusad
In 21st century corporate era , one of the greatest responsibility of business is conducting of business practices is protection of environment as social responsibility. In this key concern of environment protection in all spheres of life, many of organization to achieve their long term goals. Business men practices, once felt that green products were a trend and simply attempted to explore the potential opportunities in the Eco friendly environment by way of new practices towards sustainable their business as well highly valuable concepts is enabled green products marketing for such products looks at how marketing strategies are adopted within the limited resources, while satisfying consumers wants, both of individuals and organization as well as achieving the marketing Objectives for adoption of green culture in corporate environment. In This background the present Paper focuses on, based on secondary data, I mainly analyse of business initiatives towards green culture in corporate era for business sustainability and also analyse the green business practices specifically in the region of Karnataka.
Eco-Friendly Products, Environmental Sustainability, Green Culture, Green Initiatives, Business Sustainability, Customer’s Value