JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
Artificial Intelligence in Marketing: Transforming Strategies for a Digital Era
Aruna A Nagaraj, Khutajatul Askiya
The integration of Artificial Intelligence (AI) in marketing has become a transformative force, revolutionizing how businesses engage with customers, analyze data, and implement targeted strategies. The rapid evolution of artificial intelligence has transformed various industries, and marketing is no exception. This paper explores the wide range of applications of AI in marketing, discussing its impact on customer engagement, advertising, personalization, and overall marketing strategy. This paper delves into the diverse applications of AI in marketing, exploring how businesses leverage machine learning, natural language processing, and other AI technologies to enhance customer experiences, optimize advertising strategies, and gain a competitive edge in the digital era and shed light on the transformative potential of AI in shaping the future of marketing.
Artificial Intelligence, Marketing, Applications, Technologies, Virtual