JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
Impact of Social Media Marketing on Consumers
Dr. Madesh Prabhu , Ms.Akshatha S and Ms Priyanka C K
Marketing is all about satisfying the needs and wants of consumers. The marketing activities underwent changes because of the impact of external environmental factors. The 21st century witnesses drastic changes in the marketing services because of the impact of technological factors. As a result social media marketing play a very dominant role. In modern era, it become big platform for marketers and consumers. The consumers by using social media like whatsapp, facebook, twitter etc are availing all marketing services at their convenient place. For marketer global reach of consumer is possible. In present world communicating marketing information all over the world made easy with the help of social media. In recent days the number of social media user’s is more than the population of some of the countries today. My present paper throws a light on the impact of social media marketing on buying behaviour and spending pattern on the consumer of the Shikaripura taluk by adopting questionnaire as a survey method by taking 50 samples.
Needs and wants, technological factors, social media marketing, Global reach