JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
Unlocking Marketing Potential: A Comprehensive Analysis of Artificial Intelligence Integration
Muhammed Hadya C H and Shamaz Hashim A K
The integration of artificial intelligence (AI) into marketing strategies has emerged as a pivotal driver of innovation and effectiveness in contemporary marketing practices. This comprehensive analysis delves into the profound impact of AI integration within the marketing domain. Through a systematic review of existing literature, case studies, and interviews with marketing professionals, this study explores diverse AI applications, such as chatbots, predictive analytics, personalized content generation, and recommendation engines. The findings reveal that AI integration has the potential to significantly enhance customer targeting, engagement, and overall marketing effectiveness. It empowers data-driven decision-making, facilitates improved customer experiences, and optimizes resource allocation. As businesses and marketers seek to harness the power of AI in their marketing efforts, this research underscores the transformative potential of AI and its crucial role in shaping the future of marketing practices. This analysis contributes valuable insights for organizations and professionals looking to stay competitive and innovative in the ever-evolving digital landscape.
Artificial intelligence, marketing, AI integration, customer targeting, personalized content, data-driven marketing, digital transformation, innovation.