JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
A Study on Using Artificial Intelligence in Private and Public Sector Banks to Enhance the Customer Services in India
Mr Anilkumar G, Ms Pragathi K M and Mrs Sridevi
The concept of artificial intelligence have been increased in all sector in India from last few years, the main reason to increase artificial intelligence could be because of demonetization, pandemic situation, increased awareness regarding online payments in private and public sector bank, easy payment option at figure tips, liberal government rules and regulation, digital India, unlimited phone calls and increase internet facilities with 5G speed smartphones etc. leads to increase in dependency on artificial intelligence in private and public sector banks in India. The major reasons behind adoption of artificial intelligence are because of fast growing technology and cope up with the developing economy. This gives the major reason to boom artificial intelligence in banking sector to introduce the drastic changes in banking system. Now a days artificial intelligence play a major role in financial Institutions. In this research paper the author is going to figure out the importance of artificial intelligence in private and public sector bank and its satisfaction level especially in enhancing customer services in India. Also this research paper extended light on drawbacks of introducing artificial intelligence in banking sector in India.
Public sector bank, Private sector bank, Artificial Intelligence