JJEM: Special Edition 1 (December 2023)
JJEM: Special Edition 1 (December 2023)
2023-12-08
The Awareness of Investments in Financial Assets and Equity Trading Preference with Financial Intermediaries
Mrs. Jyothi Acharya, Mrs. Sumalatha P J AND Mrs. Prathibha S Bhat
The aim of the research is to understand the importance of awareness of investments in financial assets. Since the stock is an integral part of financial assets, the role of financial intermediaries in managing equity trading is the extended purpose of this research. Financial intermediaries are responsible for reducing risk factors associated with an investment in financial assets including the stock trading process. It has been seen that an insufficient plan of investment in financial assets brings inflation risks, market risks, company risks, and credit risks which are associated with uncertainty and potential financial loss. The awareness of investment includes diversification in investments and better financial planning. In this study, the primary quantitative method has been used to extract effective and relevant results from a pile of information. A survey was conducted among 55 persons by distributing the questionnaire developed with 14 distinct questions. A statistical and numerical analysis is performed through the statistical software, named SPSS. It has been seen that the response rate is 100% which indicates the reliability of the outcomes. The descriptive analysis, correlational test, and hypothesis analysis are performed in this analysis. It can be concluded that in contemporary days, investment in stocks comes into the limelight as it returns more compared to the money saved in the bank account. However, it is associated with several risk components that can occur due to the sudden change in monetary or fiscal policy, financial market demand, decline in the company’s value, and failure to return the loans within time
Financial assets, awareness in investment, stock shares, equity trading, financial mediators